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BONUS #2 🍺 The Knight of Non-Alcoholic Beer: Bill Shufelt, Athletic Brewing Co-Founder & CEO

The Best One Yet

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Non-Alcoholic Beer

Non-alcoholic beer is not based around a flavor trend. It's just people want to feel better, eat healthier and have great things more hours of the day now. Heineken in 2019, Bud Zero in 2020, you were three years ahead of the big guys. You're the first mover advantage in this. How long has that last? Well, we technically launched May 12, 2018. So we're just getting going as Heineken came out. We're really grateful for any dollars anyone throws in to marketing the category. I also love it. It's delicious by the way. I really think this is a fine product.

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