BONUS #2 🍺 The Knight of Non-Alcoholic Beer: Bill Shufelt, Athletic Brewing Co-Founder & CEO
The Best One Yet
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Is There a Stigma Associating With Non-Alcohol?
I realized very quickly that people didn't care if I was drinking or not drinking. But like, it did make them uncomfortable if I would order a drink that was like, made me uncomfortable. So there's this big economic, very obvious opportunity that had worldwide president for me. And so I was building this business plan for two years around that economic opportunity. We both knew alcoholism affects 15 million Americans documented.
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