
BONUS #2 🍺 The Knight of Non-Alcoholic Beer: Bill Shufelt, Athletic Brewing Co-Founder & CEO
The Best One Yet
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The Paradox of Craft Beer
The paradox of craft beer is that it's an inherently craft artisan craft. Crafts are being small, yet you're taking venture capital money to scale nationwide. If you get big and succeed, are you no longer craft? Exactly. I think everything about craft is how quality your product is.
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