BONUS #2 🍺 The Knight of Non-Alcoholic Beer: Bill Shufelt, Athletic Brewing Co-Founder & CEO
The Best One Yet
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Dry January, All Time Manufactured Marketing Month?
We sold over 50% more beer in the first week of January than we did fourth of July week. Our marketing was literally just my iPhone. So it does recommend like for people like give dry a try is what we say. We love a manufactured marketing moment or month because yeah, it's not a traditional holiday but it's still a seasonal event.
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