BONUS #2 🍺 The Knight of Non-Alcoholic Beer: Bill Shufelt, Athletic Brewing Co-Founder & CEO
The Best One Yet
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Non-Alcoholic Beer
For responsible high performing adults, drinking was a weekend activity at best. But with non-alcoholic beer, it can be a seven-week activity, completely different market. We're actually adding maybe five new drinking days to the week and our drinking day hours to the day as well. So spike seltzer was more a taste preference, which may not have the durability. And it's a substitution too. People are substituting one alcohol for another in the same day part.
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