BONUS #2 🍺 The Knight of Non-Alcoholic Beer: Bill Shufelt, Athletic Brewing Co-Founder & CEO
The Best One Yet
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How Does Your Beer Make People Feel?
"We just focus on how our products make people feel at the end of the day," he says. "I'm a huge believer of a thousand true fans." The category was meant for recovering alcoholics, certain medical conditions and religious reasons. It's gone from generally an older white male customer base to younger and younger and younger - almost 50 50 male female.
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