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B2B Revenue Vitals
RV223 - Evolving The CMO Role (Art vs. Science)
Nov 19, 2024
Delve into the evolving role of CMOs as they navigate the complexities of B2B marketing. Discover the nuances of communication and how misunderstandings can impact corporate culture. Rethink traditional marketing attribution, focusing on KPIs instead. Learn the difference between demand creation and brand awareness, and why SaaS combined with services is a game changer. Uncover innovative strategies for personal branding on LinkedIn that prioritize value over conventions.
46:03
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Quick takeaways
- Content creators must foster deeper engagement on platforms like LinkedIn to mitigate misunderstandings arising from superficial interactions.
- Businesses should rethink attribution models, focusing on data analysis to address challenges rather than merely assigning credit among teams.
Deep dives
The Misinterpretation of Content Creation
Content creators often face misunderstanding, especially in short-form environments like social media. Many people form opinions based on brief snippets rather than fully engaging with longer content, which compromises the nuances of the ideas being presented. This disconnect results in misinterpretations of the intention behind the content, where substantive points may get overshadowed by surface-level reactions. Consequently, it highlights the necessity of patience and deeper listening to fully grasp the concepts shared by content creators.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode