Evolving Roles of CMOs in Marketing Strategy

This chapter examines the challenges chief marketing officers face in aligning marketing strategies with measurable business outcomes, particularly in mid-sized companies. It advocates for a clear division between demand generation and brand marketing while emphasizing the importance of data-driven decision-making and customer-centric approaches. The discussion reflects on the necessity for CMOs to adapt their roles as companies grow, shifting focus to the needs of top executives and engaging more effectively with stakeholders.