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17min chapter
RV223 - Evolving The CMO Role (Art vs. Science)
B2B Revenue Vitals
Evolving Roles of CMOs in Marketing Strategy
This chapter examines the challenges chief marketing officers face in aligning marketing strategies with measurable business outcomes, particularly in mid-sized companies. It advocates for a clear division between demand generation and brand marketing while emphasizing the importance of data-driven decision-making and customer-centric approaches. The discussion reflects on the necessity for CMOs to adapt their roles as companies grow, shifting focus to the needs of top executives and engaging more effectively with stakeholders.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode