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8min chapter
RV223 - Evolving The CMO Role (Art vs. Science)
B2B Revenue Vitals
Rethinking Marketing Attribution
This chapter explores the pitfalls of traditional attribution models in marketing and sales, arguing for a focus on business KPIs to enhance decision-making and efficiency. It critiques the political ramifications of these models while advocating for a holistic approach to data utilization in order to improve overall business performance.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode