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2min chapter
RV223 - Evolving The CMO Role (Art vs. Science)
B2B Revenue Vitals
Intro
This chapter delves into the changing responsibilities of CMOs in the B2B sector, particularly focusing on the importance of content strategy on platforms like LinkedIn. It contrasts the impact of short-form versus long-form content while providing insights for enhancing go-to-market strategies.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode