12min chapter

B2B Revenue Vitals cover image

RV223 - Evolving The CMO Role (Art vs. Science)

B2B Revenue Vitals

CHAPTER

Building Sustainable SaaS Solutions

This chapter discusses the importance of identifying and validating business problems, and the need for a customer-centric approach in building SaaS companies. It emphasizes sustainable growth through expert services, intentional leadership, and direct engagement with clients to enhance value and long-term success.

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