5min chapter

B2B Revenue Vitals cover image

RV223 - Evolving The CMO Role (Art vs. Science)

B2B Revenue Vitals

CHAPTER

Revolutionizing Personal Branding on LinkedIn

This chapter explores innovative techniques for building a personal brand on LinkedIn, focusing on providing valuable content rather than adhering to conventional strategies. It also critiques traditional marketing models and emphasizes the importance of understanding the customer journey in B2B marketing.

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