The MAFFEO DRINKS Podcast
057 | Emmett Strack | US & EU Trends Cross-pollination | Cross-Episode with Park Street Insider Podcast
Apr 23, 2024
Emmett Strack, drinks industry trends expert, discusses US & EU cross-pollination with Chris Mafel. They compare cocktail trends, on-trade dynamics, Gen Z preferences, and evolving drinking categories. Insightful chat on convenience, flavor ascension, and market trends.
46:35
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Quick takeaways
- US consumers prioritize convenience with the rise of canned RTD options, influencing buying habits.
- European interest in vermouth and whiskey categories aligns with US sustainability trends in spirits consumption.
Deep dives
Shifting Consumer Behavior Towards Convenience in the US
In the US, there is a noticeable trend of shifting consumer behavior towards convenience in purchasing drinks. Consumers are increasingly valuing convenience, leading to a focus on canned options for easy enjoyment. Ready-to-drink (RTD) options have seen significant growth, reflecting the demand for easily accessible and ready-to-enjoy beverages. The emphasis on convenient locations for purchasing products highlights the importance of accessibility for consumers, impacting their choices and consumption habits.
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