Strategic Distribution Approach and Building Credibility

In episode 57, we've created a cross-episode with the Park Street University Insider Podcast.

I spoke to Emmett Strack, and we dived into the latest 2024 trends in the drinks industry.

We compared the US and Europe, talking about the cross-pollination of trends in the cocktail scene,

and in the overall bottom-up trade.

I hope you will enjoy our chat.

Time Stamps

0:00 Intro

2:16 Role of Convenience & Occasion

8:51 Ascension of Flavor

15:38 Pressurization

18:35 On-Trade In Europe

23:05 Euro Cocktail Trends

30:51 Gen Z & Drinking Occasion

36:42 Euro Drinking Categories

41:41 American Drinking Trends

46:14 Outro

About The Host: Chris Maffeo

About The Guest: Emmett Strack