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13min chapter
057 | Emmett Strack | US & EU Trends Cross-pollination | Cross-Episode with Park Street Insider Podcast
The MAFFEO DRINKS Podcast
Flavor Diversity and Consumer Preferences in the Alcohol Industry
Exploring the evolving consumer preference for flavor diversity and innovation, especially among Millennials and Gen Z, in the alcohol industry. The chapter emphasizes the significance of matching flavors to customers' emotions and introduces new products through familiar taste profiles. It also discusses the trend towards premiumization, understanding customer preferences, and the importance of offering value in the alcohol market.
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