In this insightful discussion, Emmett Strack, an M&A expert in the beverage alcohol sector, breaks down the dynamic landscape of mergers and acquisitions post-2020. He explores how consumer behavior and pandemic innovations have shaped investment trends. The talk dives into Black Button Distilling's investment journey with Constellation Brands and the increasing prominence of ready-to-drink cocktails, revealing how craft spirits are navigating market shifts. Strack's analysis provides a compelling look at what drives investors in 2024.

Emmett Strack, drinks industry trends expert, discusses US & EU cross-pollination with Chris Mafel. They compare cocktail trends, on-trade dynamics, Gen Z preferences, and evolving drinking categories. Insightful chat on convenience, flavor ascension, and market trends.