The MAFFEO DRINKS Podcast cover image

057 | Emmett Strack | US & EU Trends Cross-pollination | Cross-Episode with Park Street Insider Podcast

The MAFFEO DRINKS Podcast

CHAPTER

Exploring Shifts in Cocktail Preferences Across the US and Europe

The chapter delves into the evolving cocktail trends in the US and Europe, including the rise of drinks like espresso martinis and Negronis. It discusses the influence of diverse cuisines on cocktail cultures, such as the popularity of margaritas in premium dining settings. The conversation emphasizes the importance of engaging Gen Z consumers early, promoting exploration of various drinks, and building meaningful connections with consumers.

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