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6min chapter
057 | Emmett Strack | US & EU Trends Cross-pollination | Cross-Episode with Park Street Insider Podcast
The MAFFEO DRINKS Podcast
The Importance of Convenience in Shifting Shopping Behaviors
Exploring the growing significance of convenience in consumer preferences, analyzing the impact on shopping behaviors and consumption habits in the US and Europe, with a focus on the trend towards canned options and easy accessibility. The chapter also delves into the case study of Peroni cans in Norway and Scandinavia, showcasing how packaging design can align with consumer occasions for maximum appeal.
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