On Strategy Showcase

Ep#5 Planning for Effective Outcomes: The Creative Relationship, with Greg Hahn and James Hurman

Dec 7, 2022
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Episode notes
1
Introduction
00:00 • 2min
2
Building a Culture of Effectiveness
02:16 • 2min
3
Work Is the Authority in Marketing Effectiveness
04:39 • 3min
4
The Perfect Guy to Have That Conversation With
07:26 • 2min
5
The Relationship Between Strategy and Creative and Client?
09:33 • 2min
6
Are You Excused About the Brief or Are You Excited About the Short?
11:48 • 2min
7
Getting in Early With the Creative Teams
13:27 • 2min
8
Getting the Best Work Out of Multiple Teams
15:50 • 2min
9
What's the Worst Kind of Feedback From Planners?
18:10 • 2min
10
Is There a Type of Creative Personality?
20:34 • 5min
11
The Case for Creativity by James Herman
25:05 • 4min
12
The Art of Great Planning: Having Hard Conversations With Creatives
28:54 • 3min
13
The Language of Remarketing
32:00 • 2min