The Art of Great Planning: Having Hard Conversations With Creatives

The best planners have the ability to have hard conversations with creatives without either side getting offended. A great planner will go, there's a really interesting strategic thought in this bit of what you presented, right? There's something that's really strategically strong about this bit, like the rest of it, not sure, but can we develop that bit further? That could be a headline, it could be a line in body copy or it could be an image. It's that sort of component, right? Yeah, it couldbe anything.