Are You Excused About the Brief or Are You Excited About the Short?

When giving a creative a brief, it's not just the ta-da here it is, go make something awesome. The introverts you really have to pay attention to are thinking about what they're doing. And every creative I know starts with, this is going to be the time I can't do it. "I don't want to over promise that I'm going to nail this because I don't know until I try"