Ep#5 Planning for Effective Outcomes: The Creative Relationship, with Greg Hahn and James Hurman
On Strategy Showcase
00:00
Getting in Early With the Creative Teams
"It's not about the brief. It's about the briefing," she says. "If a creative can't make the original briefing, we will do it all over again" She adds that great work is more organic than structured and leaves room for magic.
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