What's the Worst Kind of Feedback From Planners?

I think as a creative director, you have to give a reason why you're killing something. The worst kind of feedback is I don't like it or keep going. A lot of times you will see an idea that is seemingly wrong, but there's something in it and then you just talk about it. That spot was for EDS, which nobody really understands what they do,. It was a very complicated back-of-the-room tech company that organizes infrastructure.