Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16  17  18  19  20  21  22  23  24 
 Introduction 
 00:00 • 2min 
 Product Analytics - Elena's Actionable Wisdom on Building Data Culture 
 02:01 • 3min 
 Do You Have a Passion for Product Analytics? 
 05:13 • 2min 
 Are You a Metrics Driven Product? 
 07:36 • 2min 
 Peloton - What's Your Data Story? 
 09:41 • 4min 
 How Did You Discover This? 
 13:17 • 2min 
 Product Analytics - Product Managers Already Data Driven 
 15:30 • 2min 
 The Cross-Focused Group Review Process 
 17:36 • 2min 
 A Few Things About the Launch of a B2B Audience Measurement Product 
 19:55 • 3min 
 The Most Common Way That Analytics Breaks? 
 22:33 • 2min 
 The UAT, User Acceptance Testing for Analytics Events? 
 24:46 • 4min 
 Analytics 
 28:40 • 3min 
 Is Your Data Broken in Production? 
 31:26 • 3min 
 What's the Process of Releasing Analytics for a Product? 
 34:04 • 4min 
 What Do You Think About Product Managers and Product Analysts? 
 37:35 • 4min 
 Is There a Balance Between Tracking and Not Tracking? 
 41:19 • 3min 
 The Side Effects of Tracking Everything 
 44:19 • 2min 
 How Does Data Work With Product and Engineering? 
 46:18 • 3min 
 Product Analysts With Product Teams? 
 49:20 • 2min 
 Product Analysts - Are They Data Driven? 
 51:34 • 4min 
 How Do You Find the Right People for These Jobs? 
 55:59 • 3min 
 The Peloton Job Description for Analytics Engineer 
 59:06 • 3min 
 What's the First Thing to Do to Get Analytics Right? 
 01:02:08 • 2min 
 Avo Analytics - Part Two - Product Analytics 
 01:04:07 • 2min 


