How Did You Discover This?

I'm curious to understand a little bit more about how this was discovered and how it came about. And it sounds like someone was looking at time of day, spike usages and things like that. Can you share a little bit about like how the discovery happened? What type of role was involved in that discovery and sort of who was collaborating and thingslike that? Yeah. The initial here now discovery happened before I joined. So we're constantly talking to users and figuring out where are the opportunities, what is missing,. You know, how the social dynamics change on the platform with the increase in the user base growth.