The Cross-Focused Group Review Process

We have dedicated work streams around various areas of experience or product lines that have engineering representation, product management, product analytics and design. Design also includes user research in that case. It is pretty common for before kind of solutioning on a specific user problem to have both analysis if we have some existing user interaction data that can power some insights. We might not have necessarily quantitative data to help with that decision, but if it does, looking at the data from our existing user base,. Then similarly leveraging user research for qualitative insights as well.