How Does Data Work With Product and Engineering?

Bellton has sort of a hybrid model where all teams that all kind of departments or verticals, I'd say who need day to day data support, they are encouraged to create their own embedded analytics teams. And then we also do have kind of a centralized data platform layer that sits, I think, within the CTO org,. That way, you know, all teams kind of operate within the same architecture, right? But then each team kind of deals with their own data that's more relevant for their function and they can be more dependent when it comes to resourcing and things like that.