The Most Common Way That Analytics Breaks?

In production, our data is pretty good. I wouldn't say it's broken much, but we definitely do catch, you know, a lot of small inconsistencies during the testing process. So yeah, those are the things that I see the most often, just kind of those little inconsistencies. And so many people talk about that, that data sort of almost is a silo. It could so easily happen when the collaboration and the partnership doesn't really feel tight and the relationships haven't been built.