Business of Architecture Podcast

424: Attracting Your Ideal Client with Pamela Durkin

45 snips
Aug 1, 2022
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Pamela Durkin
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ADVICE

Proactive Client Acquisition

  • Be proactive in finding clients instead of reactively waiting for them to contact you.
  • Actively curate opportunities and build relationships to generate higher-quality leads.
INSIGHT

Best Kept Secret

  • Many designers believe good work speaks for itself, but often nobody knows about it.
  • Pamela emphasizes the importance of consistent marketing efforts to showcase your work.
ADVICE

Consistent Marketing

  • Maintain consistent marketing efforts, even when busy with projects, to avoid pipeline gaps.
  • Integrate marketing into your routine, similar to other essential business practices.
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