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424: Attracting Your Ideal Client with Pamela Durkin

Business of Architecture Podcast

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The Challenges You've Faced in Your Business?

One of the things that i universally see, and i definitely see in myself and saw in what i was doing in my own business, was i was being reactive. So i was sitting back and waiting for some one to contact me, to tell me that they wanted to talk to me about a pro. And so once i started really thinking abot how can i actively curate opportunities, that started to make a big difference,. Because i was making great relationships, and opportunities were coming to my coming my way more frequently, and they were better quali. I needed to have a hand in who i was talking to and the opportunities that were coming my way. We just kind of expect the

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