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424: Attracting Your Ideal Client with Pamela Durkin

Business of Architecture Podcast

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Building a Client All Stars List

You have to look within your own business and start looking at the type of work you've done in the past that was profitable. You can either do that, you know, with the numbers, and then you can also start creating what i call that client all stars or your avataur. I'm a big fan of using or putting my time into referril sources that can garner multiple quality refers - like vender partners and other professional partners.

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