The Brü Lab
Episode 160 | Aqueous Hop Extracts w/ Shaelyn Maloney & Jeff Dailey
Jun 19, 2024
Shaelyn Maloney and Jeff Dailey from John I. Haas talk about the innovative water-based hop extract HopKick, its clear and soluble nature, benefits over CO2 extracts, sustainability advantages, and versatile applications in various beverages like seltzers, energy drinks, and CBD-based beverages. They discuss the development process, flavor enhancements, and the concept of 'hop kick' in creating natural and rounded flavor profiles with fewer steps.
01:10:25
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Quick takeaways
- HopKick offers a clear, flowable, and completely soluble addition to beverages, ensuring true hop flavors without residues.
- HopKick promotes sustainability by reducing oxidation risks, supporting clean label practices and efficient brewing.
Deep dives
Characteristics of Hopkick
Hopkick, a new water-based hop product developed by John I. Haas called Hopkick, offers a distinct advantage over traditional CO2-based extracts. It is clear, flowable, and completely soluble in cold-side beverage operations, providing a seamless addition to various beverages without residue or separation. The product is 100% hop-derived, ensuring specific varieties like Citra are true to type, delivering the intended flavor profile without vegetative material residue, promoting sustainability and clean label practices.
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