Shaelyn Maloney and Jeff Dailey from John I. Haas talk about the innovative water-based hop extract HopKick, its clear and soluble nature, benefits over CO2 extracts, sustainability advantages, and versatile applications in various beverages like seltzers, energy drinks, and CBD-based beverages. They discuss the development process, flavor enhancements, and the concept of 'hop kick' in creating natural and rounded flavor profiles with fewer steps.