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4min chapter
Episode 160 | Aqueous Hop Extracts w/ Shaelyn Maloney & Jeff Dailey
The Brü Lab
Innovative Product Naming and Hop Kick Concept in Beverages
Exploring the development of the name 'hopkit' for a new product designed to add a hoppy kick in beverages like seltzers and hop water, aiming to effectively communicate the product's purpose. The chapter also discusses challenges in infusing hops into hop water and the concept of hop kick in beverages.
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