Discover Your Core Values & Let Them Direct Your Life w/ Robert Glazer
Dec 23, 2024
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Robert Glazer, founder of a marketing agency and creator of the "Friday Forward" newsletter, shares his journey of discovering core values. He recounts how a transformative experience abroad ignited his passion and led him to clarify his values, which he found pivotal for personal and professional fulfillment. Glazer emphasizes the importance of intrinsic values in leadership and decision-making, and discusses how aligning personal and professional pursuits can enhance motivation and authenticity in life.
Most people mistakenly believe they know their core values, leading to unfulfilling lives filled with frustration and apathy.
After dedicating six months to self-reflection, the guest identified four key values that transformed his life and career success.
Effective leadership rooted in a clear understanding of personal values fosters accountability and creates a positive organizational culture.
Deep dives
Understanding Core Values
Many individuals believe they know their core values, but in reality, very few have a clear understanding of what those values are. This lack of clarity often leads people to engage in activities that do not fulfill them, resulting in feelings of frustration and apathy. In the podcast, a guest shares his transformative journey of identifying his core values after years of disconnection. By dedicating six months to this introspective work, he discovered four key values that significantly altered the course of his life and career.
The Impact of Values on Success
Once the guest defined his core values, he experienced a remarkable increase in both personal and professional fulfillment. He founded a global marketing agency and began an inspirational newsletter, which attracted a significant audience over time. This newfound clarity not only fueled his ambition but also shaped the way he approached business and leadership. As he aligned his actions with his core values, he found himself reaching new heights of success across various endeavors.
The Role of Leadership in Shaping Values
Leadership plays a crucial role in fostering an environment where core values can thrive. The guest emphasizes that effective leadership is rooted in a profound understanding of one's own values, which in turn influences the leadership style and the organizational culture. Poor leadership can have detrimental effects not just on individuals, but also on overall organizational performance. By developing leaders who are aligned with strong values, organizations can create lasting positive impacts and promote a culture of accountability.
Living in Alignment with Core Values
The guest discusses how clear articulation of personal values offers a framework for decision-making in various aspects of life. This concept of values alignment extends to relationships and professional choices, serving as a guiding force for actions and priorities. Emphasizing the importance of aligning relationships with these values, he reveals that such alignment increases the likelihood of long-term satisfaction and success. The metaphor of navigating a dark tunnel while relying on core values as guidance illustrates the necessity of clarity in avoiding pitfalls.
The Continuous Journey of Self-Discovery
Self-discovery is presented as an ongoing journey that requires dedication and effort. The guest highlights that while discovering one's core values may take time, the process of staying aligned with them is equally essential. As life and circumstances change, individuals must revisit and, if necessary, redefine their values to ensure continued growth. This journey entails not just knowing one's values but also incorporating them into daily life, leading to greater authenticity and fulfillment.
My experience is most everyone thinks they know what their core values are, and in truth, very, very few do. And due to this we find ourselves doing things that are not fulfilling to us, and not engaged with what does fulfill us. Amidst that we grow…frustrated. Even to bitterness. Or fairly apathetic and just going through the grind. So I’ve brought someone on to the show to hear his story, of going from not understanding his core values, to getting very clear on them. I think it will help you better understand what core values really are and how to get clarity on yours…and adjust your life accordingly. Robert Glazer was walking aimlessly through school with his drive…disengaged. He decided to travel abroad and found his interest in business outside the school walls. He started learning the ropes, but it was still later that he found a desire to clarify his values. He spent six months getting clear on four, key core values. When he discovered them, he says the next 15 years were just fantastic. He founded a global marketing agency, started an inspirational newsletter called Friday Forward that reaches over 200,000 readers worldwide each week, and hit the #1 Wall Street Journal bestseller list as author of several books, including Elevate, and now is host of the Elevate Podcast. His show has many similar guests as I do here, and what drives them is a key focal point, but he gives more space to a business focus. As you enjoy the What Drives You podcast, I’m confident you’ll greatly appreciate Robert Glazer’s Elevate podcast. And if you go to robertglazer.com you can sign up for his Friday Forward newsletter on Substack.