MarTech Podcast ™ // Marketing + Technology = Business Growth Email Marketing Guidelines For SaaS Businesses -- Rachel Leist // HubSpot
6 snips
Dec 28, 2021 
Rachel Leist, Senior Director of Marketing at HubSpot, shares email marketing guidelines for SaaS businesses. Topics include email frequency balance, visual elements, personalized content, tracking metrics, and driving customer engagement in B2B SaaS businesses.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Strategies for Engaging Email Marketing in SaaS Businesses
04:14 • 3min
Email Marketing Strategies for SaaS Businesses: Design, Content, and Engagement
07:20 • 2min
Enhancing Email Marketing Metrics for SaaS Businesses
09:41 • 3min
Strategies for Email Engagement and Customer Education in B2B SaaS Businesses
12:24 • 3min