Strategies for Email Engagement and Customer Education in B2B SaaS Businesses

Rachel Leist: &nbsp; Website &nbsp;//&nbsp;<a href="https://www.linkedin.com/in/rleist/" rel="noopener noreferrer" target="_blank">LinkedIn
The MarTech Podcast: &nbsp; Email &nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn &nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter
Benjamin Shapiro: &nbsp; Website &nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn &nbsp;//&nbsp;&nbsp; Twitter

Exploring the critical role of email metrics and strategies in driving customer engagement and sales for B2B SaaS businesses, focusing on transactional messages, reminders, and product launches to foster customer relationships and drive conversions.

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