Strategies for Engaging Email Marketing in SaaS Businesses

Rachel Leist: &nbsp; Website &nbsp;//&nbsp;<a href="https://www.linkedin.com/in/rleist/" rel="noopener noreferrer" target="_blank">LinkedIn
The MarTech Podcast: &nbsp; Email &nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn &nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter
Benjamin Shapiro: &nbsp; Website &nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn &nbsp;//&nbsp;&nbsp; Twitter

Exploring the challenges and tactics of email marketing in SaaS, focusing on maintaining a balance in email frequency and delivering valuable content to recipients. Emphasis on creating unique email experiences with visual elements and aligning aesthetics with desired outcomes.

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