Enhancing Email Marketing Metrics for SaaS Businesses

Rachel Leist: &nbsp; Website &nbsp;//&nbsp;<a href="https://www.linkedin.com/in/rleist/" rel="noopener noreferrer" target="_blank">LinkedIn
The MarTech Podcast: &nbsp; Email &nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn &nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter
Benjamin Shapiro: &nbsp; Website &nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn &nbsp;//&nbsp;&nbsp; Twitter

Exploring strategies to boost email metrics in SaaS, focusing on open rates, engagement rates, and personalization. Emphasis on nurturing campaigns, benchmark metrics, and mitigating unsubscribe rates for effective email content strategy.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app