Rachel Leist
VP of Marketing for HubSpot. She discusses AI's impact on product marketing, focusing on automation and personalization.
Top 3 podcasts with Rachel Leist
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239 snips
Jul 10, 2025 • 40min
The AI Stack That Makes Our Product Marketing 10x Faster
Rachel Leist, the VP of Marketing for HubSpot, joins the discussion on unleashing AI's power in product marketing. She reveals how automation is speeding up processes by 10x, enabling marketers to craft personalized experiences effortlessly. Dive into using AI for developing ideal customer profiles, streamlining competitor analysis, and scaling customer interviews with innovative tools. The conversation also touches on the ethical implications of synthetic customer insights and effective targeting through AI-driven strategies.
6 snips
Dec 28, 2021 • 15min
Email Marketing Guidelines For SaaS Businesses -- Rachel Leist // HubSpot
Rachel Leist, Senior Director of Marketing at HubSpot, shares email marketing guidelines for SaaS businesses. Topics include email frequency balance, visual elements, personalized content, tracking metrics, and driving customer engagement in B2B SaaS businesses.
Dec 27, 2021 • 15min
SaaS Demand Generation Playbook -- Rachel Leist // HubSpot
Rachel Leist, Senior Director of Marketing at HubSpot, shares insights on SaaS demand generation playbook. Topics include navigating COVID challenges, balancing personalization in marketing, quality vs. quantity in content creation, and effective marketing strategies with focused channels.
