MarTech Podcast ™ // Marketing + Technology = Business Growth

SaaS Demand Generation Playbook -- Rachel Leist // HubSpot

Dec 27, 2021
Guest
Rachel Leist
Rachel Leist, Senior Director of Marketing at HubSpot, shares insights on SaaS demand generation playbook. Topics include navigating COVID challenges, balancing personalization in marketing, quality vs. quantity in content creation, and effective marketing strategies with focused channels.
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Episode notes
1
Introduction
00:00 • 2min
2
Navigating COVID Challenges and Customer-Centric Marketing for SaaS Businesses
02:17 • 2min
3
Balancing Personalization and Timing in Marketing Strategies
04:08 • 2min
4
Balancing Quality and Quantity in Content Creation
05:52 • 6min
5
Marketing Strategies and Focused Channels
11:35 • 4min