Navigating COVID Challenges and Customer-Centric Marketing for SaaS Businesses

Senior Director of Marketing at HubSpot, Rachel Leist, explains how to level up your SaaS marketing game. From startups to well established companies, the aim is consistently attracting new customers. With the pandemic still ongoing, the strategies companies decide to use will ultimately determine their level of success. Today, Rachel talks about the SaaS demand generation playbook. Show Notes

Connect With: 

• Rachel Leist: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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