Email Marketing Strategies for SaaS Businesses: Design, Content, and Engagement

Rachel Leist: &nbsp; Website &nbsp;//&nbsp;<a href="https://www.linkedin.com/in/rleist/" rel="noopener noreferrer" target="_blank">LinkedIn
The MarTech Podcast: &nbsp; Email &nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn &nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter
Benjamin Shapiro: &nbsp; Website &nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn &nbsp;//&nbsp;&nbsp; Twitter

This chapter delves into various types of emails like demand generation and engagement emails tailored for SaaS businesses, emphasizing interactive content and personalized approaches. The importance of tracking engagement metrics for refining email strategies is highlighted for optimal audience engagement.

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