Ep 283: 10 - 30% Attribution Gainz with GA4 & Server Side Tracking w/ Richard from Pilothouse (AKNF)

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It's Time for All Killer No Filler and it's time to get on board with GA4!

Richard is Pilothouse's resident Google wizard and he's here to tell us what we need to know about Google Analytics, starting with the basics and most common views, all the way to advanced server-side tracking that's massively moving the needle for the Pilothouse team's attribution models.

Work with Pilothouse ➝ https://pilothouse.co

You'll hear:

• Universal Analytics will be non-supported by July, make your plan now!
• The basics of Google Analytics including Richard's most popular report
• UTM Code overview
• Common mistakes or opportunities we are seeing with clients moving over from UA to GA4
• Custom reports that brands need to setup

Work with Pilothouse ➝ https://pilothouse.co

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