Ep 283: 10 - 30% Attribution Gainz with GA4 & Server Side Tracking w/ Richard from Pilothouse (AKNF)
DTC Podcast
What Is the Role of Google Analytics and GA4?
Richard Clement: I think it's that ability to have a source of truth. Eric is what I view Google Analytics as. He says his first place he always go to in GA is the acquisition section. Richard Clement: For me, it's a really good source of truth for any commercial store.
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