Ep 283: 10 - 30% Attribution Gainz with GA4 & Server Side Tracking w/ Richard from Pilothouse (AKNF)
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Every link you post has UTM equals source and source medium. Getting back to the basics, tagging everything, email, Facebook ads, TikTok ads, even links on your own site. If you want to see where people are going to getting all of that property tagged, that is one of the secrets for sure.
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