Ep 283: 10 - 30% Attribution Gainz with GA4 & Server Side Tracking w/ Richard from Pilothouse (AKNF)
DTC Podcast
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Custom Reports in GA4
GA4 is definitely still missing some key things that are still available in GA3. They're kind of hoping expecting people to get in and sort of play around with the reporting side, the explorations as they're called. There's three I think that I would recommend, particularly for a lot of DTCE-com sites. The funnel report will show you the steps that people take through your site. And the user lifetime report is really interesting because it organizes it by medium.
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