Ep 283: 10 - 30% Attribution Gainz with GA4 & Server Side Tracking w/ Richard from Pilothouse (AKNF)
DTC Podcast
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The Next Biggest Mistake Opportunity That You're Seeing With GA4
GA3 will stop collecting data on the 30th of June or 1st of July. So if you haven't already, absolutely get onto it, get a GA4 property set up. People are kind of forgetting to connect up things like Google Ads. And just make sure that everything is kind of populated. Otherwise, otherwise, people will be switching off and they will find riveting.
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