Idea to Startup

How to Find Your Wedge, feat. Bleeding Neck Problems (ITS Classic)

Oct 4, 2023

20:11

Snipd AI

Learn how to find a wedge, a smaller immediate problem that solves a bigger problem. Understand the concept of bleeding neck problems, productizing the first step, and the 100 character landing page. Find out why wedges are essential for starting a business.

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Quick takeaways

Finding a wedge that solves a customer's urgent problem is crucial for startup success.

Creating urgency around a North Star vision requires building trust through solving a specific problem with clear metrics.

Deep dives

The Importance of Finding a Wedge

A wedge is a subset of your value that solves a customer's urgent problem. It bridges the gap between no one using your product and someone using and liking it, making it easier to sell. The wedge needs to be about solving the customer's problem, not about the startup. A bleeding neck problem, a highly urgent and painful problem, is the ideal type of problem for a wedge. Urgency drives action, and finding and solving a bleeding neck problem as a wedge is crucial for startup success.

Introduction

2min

Finding a Compelling Wedge

4min

Finding Effective Wedges and Solving Urgent Problems

4min

Finding a Wedge: Solving Problems Customers Hate

7min

Finding a Wedge and Testing with a 100 Character Landing Page

3min

If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started, and life is 100x harder without them.