Idea to Startup How to Find Your Wedge, feat. Bleeding Neck Problems (ITS Classic)
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Oct 4, 2023 Learn how to find a wedge, a smaller immediate problem that solves a bigger problem. Understand the concept of bleeding neck problems, productizing the first step, and the 100 character landing page. Find out why wedges are essential for starting a business.
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Lunch Delivery Startup Anecdote
- Brian Scordato shares his experience pitching a bulk lunch delivery service to companies.
- Initial pitches failed due to lack of urgency and unclear problem relevance to customers.
Urgency Over Trust
- A wedge must solve an urgent, painful "bleeding neck" problem for the customer.
- Trust alone won't drive adoption; urgency is critical for early startup traction.
Costa Rica Motorbike Hitchhike
- Brian recounts hitchhiking on a motorbike in Costa Rica due to car trouble.
- Urgency solved the problem immediately and built deep trust in the stranger helping him.