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How to Find Your Wedge, feat. Bleeding Neck Problems (ITS Classic)

Idea to Startup

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Finding Effective Wedges and Solving Urgent Problems

This chapter explores the process of finding a wedge, a smaller immediate problem that can lead to solving a bigger problem. It discusses the importance of focusing on the customer's pain points and highlights the concepts of bleeding neck problems, productizing the first step, and the 100 character landing page as frameworks for effective wedges.

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