This chapter explores the process of finding a wedge, a smaller immediate problem that can lead to solving a bigger problem. It discusses the importance of focusing on the customer's pain points and highlights the concepts of bleeding neck problems, productizing the first step, and the 100 character landing page as frameworks for effective wedges.
If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started, and life is 100x harder without them.